THE TRIP FROM TECH B2B START-UP TO UNICORN: EVALUATION OF EFFICIENT B2B MARKETING STRATEGIES

The power of strategic advertising in tech startups can not be overstated. Take, for instance, the sensational journey of Slack, a popular work environment interaction unicorn that reshaped its advertising story to get into the enterprise software program market.Throughout its early days, Slack encountered significant obstacles in developing its gr

What does a Virtual CMO do?B2B startups have been consistently adjusting to the ever-evolving landscape of advertising and marketing. One development that has arised is the principle of a "virtual CMO" or Chief Advertising And Marketing Officer. (likewise called Fractional CMO).Core Feature of an Online CMO.At its core, the main feature of a Virtua